So responding to every Google review may not be feasible.Īlthough some businesses prioritize responding to every review, others prefer to focus on those that have a specific complaint or request that can reasonably be addressed.Īs a general rule of thumb, try to answer every 1 and 2-star review. Should you respond to every single review? When someone searches, you’ll want to be listed at least somewhere on the first page of search results with a great star rating. Google is the dominant search engine (especially for local “near me” searches), this is how people will find your business. Google has also stated that responding to Google reviews (good or bad) can help improve your local Google search rankings. It establishes social proof that you’re awesome and committed to providing excellent customer service. Showing engagement and that you care about customer feedback ultimately builds trust. But showing that you’re engaged and value your customers’ feedback are the biggest reasons why you should respond to Google reviews. We cover this in-depth on our Reviews & Feedback How-to Hub. The best part? Google Analytics is free! This means that even small businesses that are on a tight budget can freely utilise this tool to help them deliver a better web experience to their visitors, which is something that has become sort of a necessity in a world that is rapidly evolving through digital transformation.There are many compelling reasons for responding to Google reviews and managing your online reputation. As a matter of fact, it’s so popular that out of the 56.2% of websites that use some kind of traffic analysis tool, 85.6% of them use Google Analytics. The service is used by tens of millions of web domains and mobile apps around the world to track user interaction and measure web visitor engagement. It comes with a range of features that allows users to do a specific task, such as identify visitor trends, collect data, conduct predictive analysis, generate custom reports, and much more – all in one place.
In order for it to work, you need to include the Google Analytics tracking code via a page tag on all of the pages of your website that you would like to track. Google Analytics is a powerful web-based analytics service offered by Google that enables users to gauge the effectiveness of their website as a marketing tool.
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